October 28-30, 2019 // M Resort Spa Casino Hotel (Las Vegas Area)

Welcome Light-Duty Fleet Professionals


Interested in the full scope? No problem.
Full Schedule  |  Full Speaker List 

Last updated: June 25, 2019

Tuesday, October 29, 2019

8:30 AM - 9:25 AM

Based on 25 years of real-world experience of working with a wide variety of corporate fleets, this presentation will provide a 10-step template on how to create an effective and sustainable corporate safety culture for both new and veteran fleet safety managers. In addition, the presentation will provide proven strategies on how to convert both field and senior managers into becoming safety evangelists.

Keynote Speaker: Phil Moser, Associate Director of Global Driver Safety, Syneos Health

Milan Ballroom

Sponsored by

9:30 AM - 10:15 AM

New regulations and new ways to get around are keeping fleet, risk and HR managers on their toes. We all know that having a solid fleet policy is a critical component to keeping your drivers safe, but when was the last time it was updated? During this session, you will hear about the latest trends in policy content and approach. Both fleet and legal professionals will share tips on how to build a policy that promotes driver safety while limiting your liability.

Speaker: Tim Harrison, Fleet Consulting Manager, Wheels; Sara Sweeney, Senior Product Manager, Wheels


10:45 AM - 11:25 AM

This session will provide a deep dive into understanding manufacturer recalls. For example:

•   What is the difference between a Field Service Action and a Recall?

•   What tools are you using today and what will you be using soon?

•    Are you monitoring recall completion? If not are you at risk?

•    How can you manage recall completion with multiple OEMs?

Presenter: Chris Eldridge, Regional Manager, U.S. Fleet Service Operations, Ford Motor Company


11:30 AM - 12:15 PM

Even though vehicles are built with more safety features than ever before, due to several causes, such as increased distractions for drivers, the number of vehicle accidents and fatalities are still high. Rather than reacting, you can be proactive and leverage Artificial Intelligence (AI) and key data to act and prevent accidents for your fleet. Hear from our experts and their insights regarding:  Successful safety programs, AI-powered coaching, and Actionable data.

Walk away with knowledge about the latest in fleet safety innovation and actionable tips that will help you manage your safety data and take action.

Presenters: Eli Rossiter, Director, Telematics and Safety Products, Donlen; Jon So, Director of Marketing, Nauto


1:45 PM - 2:30 PM

Fleets have mountains of data available to them. But Big Data has limited value if not paired with its younger and more intelligent sibling, Context. Layering real-time contextual data (weather, road conditions, etc) on top of existing trips data can totally change how fleets measure driver safety and performance.

Presenter: Rob Minton, Associate Vice President-Connected Car Business Development, Geotab


2:45 PM - 3:45 PM

Join us outside in the Pavilion Parking lot for light refreshments and live vehicle demonstrations.

4:00 PM - 5:00 PM

It’s only through giving the driver a personal relationship with the idea of a safer road that you can really change hearts and minds. He wants to share his vision, that every driver can be persuaded to take ownership of their safety record – through awareness and education. The key to getting this driver buy-in is showing the driver the right data points at the right time. And it’s not just about the tech – it’s about connecting with the driver and getting to the root of safety.

Presenters: Kris Bush, Vice President, Product Management, LeasePlan USA​; Jim Petrillo, Manager Treasury Services & Fleet Management, FUJIFILM Holdings America Corp.


Wednesday, October 30, 2019

8:30 AM - 9:30 AM

A comprehensive driver safety policy is a must for any fleet - small or big - to avoid exposure to unnecessary risk. The implementation of a fleet safety program formalizes guidelines that establishes rules and procedures needed to maintain a safe driving culture within your fleet.

Presenter: Ralf Wessel, Senior Manager Global Facilities, Fleet and Security, AGCO Corporation​

Milan Ballroom

9:45 AM - 10:45 AM

Safety is always a top concern for fleet managers, but how do you effectively modify driver behavior? Learn from a data specialist how to develop and successfully launch a safety program that fits your culture while delivering results. This session will cover identifying pain points, communicating with drivers and executives about the program, and measurement and adjustment, plus it will review real-life success stories.

Presenter: Brad Jacobs, Director, Strategic Consulting, Merchants Fleet


11:15 AM - 12:15 PM

Through our discussion of specific tools and techniques, attendees will gain an understanding of how telematics and driving behavior data can help fleet safety managers better understand and mitigate driver risk.  Specifically, attendees will learn 1) how to create a company-wide, crash-free focus and culture, 2) how telematics data is being effectively leveraged to predict and, when appropriate, amend driving behaviors, 3) how telematics data should be incorporated into a 360-degree view of driver and organizational risk, and 4) the key advantages of closed-loop training in mitigating risk.

Presenters: Jim Noble, Vice President, Risk Engineering, eDriving; Rachel Bell, Vice President, Scores and Analytics, FICO Decisions


12:15 PM - 1:30 PM

This session will teach attendees what's involved in setting a state of the art fleet safety program. The aim of a world class safety program is to reduce claims and risk exposure, drive employee accountability, reduce unnecessary expenses by deploying industry metrics and key performance indicators to foster a safety-conscious culture that thrives on continuous improvement.

Keynote Speakers: Kevin Fisher, Manager, Mercury Associates Inc.; Scott Rood, Senior Consultant, Mercury Associates Inc.

Milan Ballroom

Relevant Light-Duty Speakers

Kristofer Bush

Kristofer Bush

Vice President, Product Management, LeasePlan USA

Kristofer Bush serves as Vice President, Product Management for LeasePlan USA and has been with the organization for more than 20 years. This role works between the clients, product owners, business owners, and development teams to ensure LeasePlan is a product-driven organization. His team is responsible for the management of current products such as Safety and Connected Vehicles, as well as new products. His team is also responsible for tools such as the MyLeasePlan driver app which can include Elle, the driver’s personal virtual assistant.

Tim Harrison

Tim Harrison

Fleet Consulting Manager, Wheels Inc

As a Fleet Consulting Manager, Tim uses Wheels’ Results+ performance management methodology to deliver strategic support for his clients. He is responsible for working with clients to develop business plans that deliver significant process improvements and ongoing cost savings. Tim works with his clients to establish and review policies, evaluate performance trends, and proactively identify opportunities for success. His consultative support is focused on helping clients achieve a best-in-class, cost-effective, and optimally-run fleet. Tim has over 15 years of strategic account management experience including 5 years at the Hertz Corporation calling on Fleet Management Companies and Fortune 500 B2B clients. Tim has a bachelor’s degree in Business from Augustana College.

Brad Jacobs

Brad Jacobs

Director, Strategic Consulting Services, Merchants Fleet

Brad Jacobs serves as the Director of Strategic Consulting at Merchants Fleet and has been with the company since 2012. Brad partners with clients to identify long and short-term cost savings and policy opportunities through customized lifecycle management, analysis, technology and benchmarking. He is also responsible for project management efforts for many of the company’s strategic initiatives. Brad came to Merchants with over 10 years of fleet management experience, most recently at Donlen Corporation.
He received his Bachelor’s Degree in Mechanical Engineering from the University of Missouri.

Rob Minton

Rob Minton

Associate VP-Connected Car Business Development, Geotab

Rob has nearly two decades in the automotive industry, including 12 years with General Motors. His experience includes sales to fleet customers and fleet management companies. In his current role at Geotab, he is responsible for developing data partnerships with connected car businesses, including OEMs, EV makers, car/rideshare companies and others. Geotab currently has 1.7 million connected vehicles on its platform.

Jim Noble

Jim Noble

Vice President, Risk Engineering, eDriving

Jim has been associated with eDrivingSM for almost 20 years as a customer, a consultant and as a team member. His 40+ years in transportation encompass leadership positions in fleet operations management, logistics management, advocacy, driver safety and global risk management.  As lead Risk Engineer for eDriving he works to find innovative ways of harnessing the power of Mentor by eDriving’s “Big Data” to produce actionable and easy-to-understand insights aimed at reducing our customers’ risk profiles.  Jim works with eDriving partners to provide industry-leading, holistic risk scoring that is rapidly becoming the standard for effectively assessing driver risk. Jim pioneered eDriving’s unique 1-on-1 Professional Coaching program designed to help drivers gain defensive driving insights from after-action coaching. When he is not helping eDriving customers reduce fleet risk, Jim can be found on a stream or river in his beloved Rocky Mountains with a fly rod in his hand.

Eli Rossiter

Eli Rossiter

Director of Telematics, Safety, and Accident, Donlen

Eli joined Donlen in 2018 to oversee the product development and operations of telematics and safety solutions. By leveraging data to drive insights and turning those insights into action, Eli has successfully scaled product operations that resulted in increased customer satisfaction. Prior to joining Donlen, Eli lead a team of more than 400 customer service and product support specialists in the digital space.

John So

John So

Director of Marketing, Nauto

Jon So is the Director of Marketing at Nauto, and brings global enterprise solutions experience from various verticals including energy and utilities, logistics and distribution, and consumer and industrial products. Prior to Nauto, Jon led product marketing at enterprise software companies, Optoro and Opower (acquired by Oracle), and also advised Fortune 500 companies as a management consultant while working in Deloitte Consulting’s Strategy & Operations practice. He is based in Nauto's Palo Alto, CA office and resides in San Francisco, CA.

Phil Moser

Phil Moser

Associate Director, Global Driver Safety, Syneos Health

Phil Moser serves as Associate Director of Global Driver Safety for Syneos Health.  Prior to joining Syneos Health, Moser served as Vice President of Advanced Driver Training Services where he assisted numerous organizations with creating robust and successful driver safety initiatives.  Moser also worked as a police officer in a suburban Philadelphia police department.  Certified in various courts in the field of motor vehicle accident reconstruction, Moser has investigated approximately 3,500 vehicle crashes and has completed numerous driving-related training programs, including Forensic Accident Reconstruction, Advanced Accident Reconstruction, Homicide by Motor Vehicle Prosecution, DWI/DUI  Enforcement, and Standardized Field Sobriety Testing.    Moser lectures regularly on driver safety issues and has been featured as a driver safety expert on broadcast programs, including Good Day Philadelphia (Fox-29) and CBS affiliate KYW-TV.

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